AI Competitor Research Playbook

Market research used to take weeks of downloading whitepapers, reading pricing pages, and building massive spreadsheets. Now, you can map your entire competitive landscape in under 30 minutes.

Step 1: Identify the Landscape (Perplexity AI)

Start with a broad search in Perplexity AI.

Prompt:

"I am building a [description of your product]. Identify my top 5 direct competitors and 3 indirect competitors. Provide a 1-sentence summary of each."

Step 2: Feature Matrix (ChatGPT)

Take the list of competitors and feed it to ChatGPT to build a comparison matrix.

Prompt:

"Create a feature comparison table for [Competitor A], [Competitor B], and [My Product]. Focus on pricing, target audience, core features, and biggest weaknesses based on public reviews. Output in Markdown format."

Step 3: Analyze Reviews for Weaknesses

Find G2 or Capterra review pages for your top competitor. Save the page as a PDF or copy the text of 1-star and 2-star reviews.

Prompt (Claude 3):

"Analyze these negative reviews for [Competitor]. What is the most common complaint? How can I position my product to solve this specific pain point?"